Escentric Molecules owes its existence to an aroma molecule that does not occur in nature. Iso E Super was developed in an IFF laboratory in 1973. Until the launch of Escentric Molecules, it remained unknown outside the perfume world, although it hovers in the background of numerous women’s and men’s fragrances in relatively small concentrations. Among perfumers it is appreciated for its velvety, enveloping effect.
When perfumer Geza Schön smelled Iso E Super isolated for the first time, something clicked. “I realized that the common denominator of all the fragrances I liked was that they contained a large dose of it. Iso E Super is very unusual. You can never get enough of it. One sniff and you want the whole bottle. It’s like a drug.”
Schön began experimenting and created fragrances that contained Iso E Super in unprecedented proportions. One evening he went even further. When he went out for a drink with a friend, he suggested that they just spray on the aroma molecule itself. The effect was immediate. No sooner had they sat down at a bar than a woman approached them and asked them about their scent. As Schön talked to her, it became clear that the link between the scents she liked was also a big dose of Iso E Super. Schön realized he was on to something. His idea was bold. He would create two fragrances in homage to this enigmatic attractant.
A fragrance should contain 65% of the molecule, more than ever before. The rest of the formula would consist of ingredients that were meant to emphasize the dark mood of the fragrance. While this was already a radical step, the second fragrance was completely unconventional. It should contain only the molecule Iso E Super. “I thought this fragrance would only appeal to the artists, the freaks and the outsiders. He was wrong. From its launch in 2006, Escentric Molecules has been a phenomenon. The first pair of fragrances, 01, was followed by 02, 03, 04, and in 2020, a fifth pair, Escentric Molecules 05. Each pair focuses on the rare aroma molecules that have the charisma and depth of character to stand on their own.